"5 GOLDS" at KEEP BRITAIN TIDY
BUSINESS AWARDS
Five Waterfields outlets in the St Helens area were awarded GOLD certificates in this years Keep Britain Tidy Business Awards. The scheme, run by St Helens Council, rewards any business which demonstrates good practice in containment, storage and disposal of waste.
The award recognises the commitment and dedication of businesses to improving local environmental quality. Cllr Carole Kavanagh who presented the awards at a ceremony held at World of Glass said ...
"Winners have demonstrated their commitment to improving environmental quality through their initiatives in good waste management, recycling, waste minimisation and support for the local community".
Pictured below is Waterfield's Shop Manager Debbie Waller-Sayell, Chris Woodward from the Awards Scheme and Carol Durrington Retail Training Manager receiving gold certificates on behalf of Waterfields outlets at Rainhill, St Helens Church Street & Hardshaw Centre, Earlestown and Thatto Heath.
HAPPY 15th BIRTHDAY ASDA
Waterfields helped ASDA celebrate the 15th anniversary since the opening of their store in Leigh by creating and ENORMOUS celebration cake. The two tier sponge cake at over 5ft by 6ft was the largest cake Waterfields have ever made and kept our cake decorator Jayne and her team busy for days.
JAYNE's SUCCESS AT
BAKING INDUSTRY 'OSCARS'
Congratulations to Jayne McWalters, our talented cake decorator who was a finalist in the national Baking Industry Award in the category of .......
Celebration Cake Maker of the Year 2009
The competition brief was to design a cake that reflected the Glamour of the 1920's.
Jayne set about researching the history of the period and then used her considerable artistic skills to design and create a fantastic 2 tier cake which details many aspects
of that era.
The photo shows Jayne being presented with her certificate by comedian Ronnie Corbett, during a gala awards ceremony attended by some 800 industry guests.
The Baking Industry Awards have been running for 22 years and grow in both popularity and stature every year. The awards night is the premier celebratory and networking evening for the UK bakery sector.
Jayne is responsible for leading a team of three and has day to day involvement in producing handmade celebration cakes to order, for 45 Waterfields shops, our own internet cake site, an exclusive supermarket chain and numerous wholesale customers.
Each member of her staff, including Jayne, have over 20 years experience in the art of cake decorating and never compromise on creativity or quality with any of the high volume of cakes they produce.
BAKERS RISE IN NVQ SUCCESS
Well done to two of our Retail Assistant Managers, Liz Houghton & Emma Lyndsey who have achieved a NVQ level 2 in Retail Customer Care. Liz & Emma are pictured below after being presented with their certificates, by Chairman Richard Waterfield, Waterfields Training Manager Carol Durrington and Vicki Davies from Total People who provided the course.
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BEST IN REGION
Product Development Manager, Peter Fort reached the finals of the Sandwich Designer of the Year 2009.
The brief was "Cranberries are not just for Christmas" and each entrant had to include wild cranberry sauce in their recipe.
Peter baked Fruit Bread and then added the filling of cranberry sauce, creamy Lancashire cheese, Lancashire gammon ham,
slices of sweet bell pepper, rocket leaf salad and black pepper.
His sandwich creation met all the criteria and the panel of judges awarded him first place at the regional heat held
in Manchester.
"RAISIN" BREAD
Peter is also reached the final of the competition for Bakers,
sponsored
by the California Raisin company.
Entrants were tasked with creating a new Bread recipe containing California Raisins. Peter has developed a delicious Farl Bread using Raisins and Guinness, which won the North West regional heat of the competition.
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JOHN WATERFIELD
WON
BAKER OF THE YEAR
at the spectacular
20th Annual Baking Industry Awards,
hosted by Joanna Lumley
John joined the great and the good of the UK Baking Industry at the Grosvenor House Hotel in London's Park Lane and scooped the top prize of Baker of the Year.
The judges commented
"John's talent, dynamism and sustained commitment to the
highest standards of quality set him apart. He is exceptional in
terms of innovation and is a great example to the individuals
our industry needs to continue to grow and prosper.
John is a credit to his business and thoroughly deserves this recognition"
John is the third generation managing director of the family business. He studied at Salford College before travelling around the bakeries of Britain and Europe. He started work in the confectionery department before becoming production director and later MD.
SUCCESS at the 2007
British Sandwich Industry Awards
Peter Fort (Product Development Manager), Lyn Howarth
(Sales Manager) and John Waterfield (Managing Director)
BAKERY SANDWICH SHOP
OF THE YEAR
WINNER
Waterfields Select shop, Bradshawgate, Leigh won the prestigious award of Bakery Sandwich Shop of the Year at the
2007 British Sandwich Awards held in London.
This national award seeks to recognise individual bakery shops in the UK that are leading the way in retailing sandwiches.
The product range in the Select shop concentrates on providing a varied selection of sandwiches, filled rolls, soups and savouries geared towards the breakfast and lunchtime trade for customers
to 'eat on the go'.
A variety of cold drinks and Fair Trade Coffee, freshly brewed on the premses is also on sale together with a range of cakes and
individual confectionery lines. The produce range is constantly under review so customers never get bored and there's always something new to try.
NEW SANDWICH OF THE YEAR
WINNER
Waterfields Creamy Lancashire Cheese & Real Ale Chutney served on Fruit Bread.
Waterfields successfully competed against entries from Marks and Spencer and Tesco in this category.
We have found, over many years experience that customers like good honest food and this was our inspiration when creating this award winning sandwich.
Bread forms the major part of a sandwich and we have 80+ years of craft skills in making quality breads. Our goal is to achieve a full flavour, good crust and firm slice, matching the freshest bread with
the right filling to produce a tasty combination of flavours.
The idea of developing a special fruit bread as a sandwich carrier for our award winning sandwich, came from years ago when fruit cake was traditionally served with cheese.
Waterfields recipe fruit bread is packed with top quality sultanas, rich diced mixed peel and succulent currants. The distinctive creamy Lancashire cheese is a regional product made in central Lancashire and the chutney is heavily fruited and contains real ale.
Recognition from a third party gives our sandwiches extra
credibility and also give us something to shout about.
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