Waterfields Bakery

JOHN WATERFIELD

WON

BAKER OF THE YEAR

at the spectacular

20th Annual Baking Industry Awards,

hosted by Joanna Lumley

John joined the great and the good of the UK Baking Industry at the Grosvenor House Hotel in London's Park Lane and scooped the top prize of Baker of the Year.

The judges commented

"John's talent, dynamism and sustained commitment to the

highest standards of quality set him apart. He is exceptional in terms of innovation and is a great example to the individuals our industry needs to continue to grow and prosper. John is a credit

to his business and thoroughly deserves this recognition"

John is the third generation managing director of the family business. He studied at Salford College before travelling around the bakeries of Britain and Europe. He started work in the confectionery department before becoming production director and later MD.

THREE OUT OF THREE at

British Sandwich Industry Awards

Peter Fort (Product Development Manager), Lyn Howarth
(Sales Manager) and John Waterfield (Managing Director)

BAKERY SANDWICH SHOP

OF THE YEAR

WINNER

Waterfields Select shop, Bradshawgate, Leigh has won the prestigious award of Bakery Sandwich Shop of the Year at the annual British Sandwich Awards held in London.

This national award seeks to recognise individual bakery shops in the UK that are leading the way in retailing sandwiches.

The product range in the Select shop concentrates on providing a varied selection of sandwiches, filled rolls, soups and savouries geared towards the breakfast and lunchtime trade for customers to 'eat on the go'.

A variety of cold drinks and Fair Trade Coffee, freshly brewed on the premses is also on sale together with a range of cakes and individual confectionery lines. The produce range is constantly under review so customers never get bored and there's always something new to try.

NEW SANDWICH OF THE YEAR

WINNER

Waterfields Creamy Lancashire Cheese & Real Ale Chutney served on Fruit Bread.

Waterfields successfully competed against entries from Marks and Spencer and Tesco in this category.

We have found, over many years experience that customers like good honest food and this was our inspiration when creating this award winning sandwich.

Bread forms the major part of a sandwich and we have 80+ years of craft skills in making quality breads. Our goal is to achieve a full flavour, good crust and firm slice, matching the freshest bread with the right filling to produce a tasty combination of flavours.

The idea of developing a special fruit bread as a sandwich carrier for our award winning sandwich, came from years ago when fruit cake was traditionally served with cheese.

Waterfields recipe fruit bread is packed with top quality sultanas, rich diced mixed peel and succulent currants. The distinctive creamy Lancashire cheese is a regional product made in central Lancashire and the chutney is heavily fruited and contains real ale.

Recognition from a third party gives our sandwiches extra credibility and also give us something to shout about.

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"THANKS TO ALL OUR CUSTOMERS

WHO SUPPORTED

NATIONAL DOUGHNUT WEEK"

with your help we raised £1,100 for The Children's Trust

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PAYMENTS BY CREDIT/DEBIT CARD

Purchases of £10 and over can now be paid for by "chip & pin" enabled credit/debit cards at six of our outlets at:

UNION STREET LEIGH, WATERFIELDS SELECT BRADSHAWGATE LEIGH, CULCHETH, BIRCHWOOD, PADGATE and BUTTERMARKET STREET WARRINGTON.